Chicago, IL—July 29—Attendees to CoffeeShow 2010, the National Automatic Merchandising Association’s (NAMA) new blockbuster coffee, tea and water show, can take advantage of NAMA’s highly popular Quality Coffee Certification Program (QCCP) Brewing Fundamentals segment, NAMA VP Sales and Service Dean Gilland, NCE5, CCS, announced today.

Workshop facilitator Mike Tompkins, CCS, president of Coffee Products Associates, will teach attendees how to prepare a perfect cup of coffee by showing them how to use the correct coffee-to-water ratio to match the particle size of the coffee, different brewing methods and equipment types. An 18-year veteran of the coffee industry, Mike’s expertise, passion for coffee and enthusiasm for teaching about coffee has been evident ever since he helped develop the first QCCP in 2000, and began teaching the course.

In discussing the popular program Gilland said, “After completing this session, attendees will be able to quickly assess and solve common problems associated with the final product—the taste of coffee.  In addition, we will also teach them how to sell quality and not price.  Sales staff, sales managers, customer service staff, service technicians and route drivers can all profit from learning how to prepare an exceptional cup of coffee,” added Gilland.
Brewing Fundamentals will be offered from 12:30 p.m. to 5 p.m. Wednesday, Oct. 20 during NAMA’s exciting new CoffeeShow 2010, which will be held Oct. 20-22, at Bally’s in Las Vegas.

Expanding on NAMA’s previous Coffee Summits, this new event will be the best of its kind featuring expanded education sessions, dozens more table top exhibits, and excellent networking opportunities.  An inspiring keynote speaker, Henry Givray, president and CEO of Smith Bucklin, will deliver the “The Passion of Leadership,” sharing his powerful thoughts on the difference between true leadership and management.

“We believe this will be the best coffee, tea and water service event you will ever attend, and we hope to see you in Las Vegas,” concluded Gilland.

For additional information about QCCP’s Brewing Fundamentals and the exciting new CoffeeShow 2010, visit www.namacoffeeservice.org.

NAMA is the national trade association of the food and refreshment vending, coffee service and foodservice management industries including on-site, commissary, catering, & mobile. Its membership is comprised of service companies, equipment manufacturers and suppliers of products and services to operating service companies.  The basic mission of the association, to collectively advance and promote the automatic merchandising and coffee service industries, still guides NAMA today as it did in 1936, the year of the organization’s founding.