Special “GUINNESS Black 9 Challenge” Promotion and Sweepstakes
(May 2012) -- A sunny day on the golf course usually calls for a cold beverage. So too does an intense game of Golden Tee Golf played at one’s favorite bar. Over the next few months, many of those Golden Tee players of legal drinking age likely will be reaching for a GUINNESS® Black Lager.

Golden Tee Golf and Guinness & Co. have teamed up to present the “GUINNESS Black 9 Challenge” sweepstakes. Between May 1 and July 31, Golden Tee players who select any 9-hole Golden Tee LIVE course on participating machines will be entered into a sweepstakes drawing. Winners will receive the ultimate man cave prize: a Golden Tee Golf home edition valued at $3,500.

“GUINNESS® Black Lager and Golden Tee Golf – it’s a marriage made in heaven,” said Gary Colabuono, Marketing Director for the game’s maker, Incredible Technologies. “Golden Tee is the only game that allows you to play golf while holding a bottle of beer, and when you add the chance of winning a Golden Tee home edition – clearly it’s going to be a hot time this summer in bars across the country.”

“Nothing compares to hitting the course with friends and cracking open an ice cold beer,” said Doug Campbell, GUINNESS Brand Director. “With GUINNESS® Black Lager and Golden Tee Golf, you can responsibly enjoy this experience from almost anywhere, be it at your local sports bar or at home in your personal man cave.”

GUINNESS® Black Lager perfectly combines the refreshing taste of lager with the unique character and flavor of GUINNESS®. Available in 11.2oz bottles (4.5% ABV) at a price comparable to other Premium Imports, GUINNESS® Black Lager was launched in late 2011 and can be purchased at on and off-premise outlets nationwide.

To learn more about this exciting promotion visit www.goldentee.com/guinnessblack9.

About Golden Tee Golf
Golden Tee Golf is the most successful coin-operated video game in history. Since its inception in 1989, the iconic trackball-controlled game has become a ubiquitous part of barroom popular culture with thousands of games and hundreds of thousands of players worldwide.

About GUINNESS®
GUINNESS® enjoys a global reputation as a uniquely authentic Irish beer and the best-selling stout in the world. Famous for its dark color, creamy head and unique surge and settle, this distinctive beer has been brewed at the St. James’s Gate brewery in Dublin, Ireland since 1759. Over 10 million glasses of GUINNESS beer are enjoyed every single day around the world, and 1.8 billion pints are sold every year. GUINNESS is available in well over 100 countries worldwide and is brewed in almost 50. Also from the makers of GUINNESS, SMITHWICK’S, Ireland’s oldest and best selling ale and HARP Lager, whose name pays tribute to the GUINNESS logo and the national symbol of Ireland. Additional information about GUINNESS can be found at www.guinness.com.