GLOBAL VR™
Universal Players' Card by Global VR

SAN JOSE, Calif., September 14, 2004—GLOBAL VR® announces that a new players' card format will ship with all products, starting with EA SPORTS™ MADDEN NFL™ FOOTBALL. The secure card features a data chip and magnetic stripe that will allow players to store information across all GLOBAL VR® games.

GLOBAL VR® Chief Technology Officer, Aaron Baker, says that the new format will afford players more options and greater flexibility with how they use their data. “We can enrich the players' experience by introducing access to new play modes and features that keep them coming back to the games and locations,” says Baker.

“The new players' card is making its debut with EA SPORTS™ MADDEN NFL™ FOOTBALL, but it will cross all GLOBAL VR® games including new, upcoming titles like the top-selling consumer racing game, Need For Speed Underground and EA SPORTS™ PGA TOUR® GOLF 2005, plus a few other hot sports titles that are in the works,” says Product Marketing Director, Wes Harris.

More information on how the players' card may be purchased and used will become available soon on the GLOBAL VR® website at https://www.globalvr.com/Tournament/TournamentLogin.aspx.

Founded in 1998 and headquartered in San Jose, California, GLOBAL VR® is the world's leading manufacturer of coin-operated video games based on home gaming technology. With an exploding home gaming market, GLOBAL VR® is leveraging massive investment in development of home games and triggering a renaissance in the out-of-home video game industry. GLOBAL VR® has development agreements with the world's leading game publishers Electronic Arts (NASDAQ:ERTS), Activision (NASDAQ:ATVI) and Atari (NASDAQ:ATAR) that provide exclusive rights to create coin-op versions of popular home games such as EA SPORTS™ PGA TOUR® GOLF, EA GAMES™ NEED FOR SPEED™, Beach Head and Operation Blockade. All other names and trademarks are property of their respective owner(s). The Last Bounty Hunter is a trademark of American Laser Games/Her Interactive.