Pierre Foods

Cincinnati, OH... with a projected 47 million Hispanic people living in the U.S. by 2010, Pierre Foods launches a new sandwich line, or Torta, developed specifically for the Hispanic population now living in the U.S.

Branded by Pierre as El Puesto de Pedro™, these Tortas are available in 3 varieties; breaded pork, charbroiled chicken and beef charbroil and are topped with the most recognizable brand of jalapeno peppers, LaCostena.  These tasty Tortas feature Pierre's premium meats and authentic Mexican style toppings of cheese, refried beans, torta sauce with tomatoes and jalapeno peppers.

"Pierre's recipe for success in this category includes partnering with LaCostena, the number 1 top selling brand of jalapeno peppers in both Mexico and U.S., coupled with Spanish language packaging designed in Mexico for authentic Hispanic appeal and consumer confidence," says Nancy Todys, Pierre's Product Manger. Packed 10 to a case, these individually wrapped Tortas weigh 7.3 to 8 ounces and have a shelf life of 14 days refrigerated and nine months frozen.

Pierre Foods, Inc. is America's leading sandwich manufacturer. The company's nationally recognized brands include premium-quality Pierre™ brand sandwiches and appetizers;

Big Az® brand value-sized sandwiches; Fast Choice® hot and deli sandwiches; Fast Bites® twin sandwich line; and the Hot 'n' Ready® sandwich program.

For more product and sales information, please contact Pierre Foods, Inc., 9990 Princeton Road, Cincinnati, OH  45246; 1-800-969-2747; www.pierrefoods.com.