Let's face it, the vending market has seen more than its share of less-than-exciting product launches, which is why everyone should take a look at the new campaign for Pierre Foods' Fast Choice Sandwiches. If you are starved for a bold, refreshing approach to selling food, you will certainly be satisfied with the new promotional ad and sandwiches from Pierre. Playing off the theme of "extreme flavor", Pierre has done a fantastic job of defining what "extreme flavor" is and where it comes from.

Included in the launch are the 5.5 oz. Rowdie™ Spicy Rib Sandwich, a 5.0 oz. Caesar Chicken Sandwich, and a 5.5 oz. Mushroom Beef Charbroil with Cheese. Each is loaded with extreme flavor, colorfully packaged, and made with high quality components such as real cheese and bread that doesn't stale. The sandwiches are packaged 12 per case and have a 9-month frozen, 14-day refrigerated shelf life.

"We're proud to bring these exciting flavor trends into the vending machine." says Pierre Product Manager Leslie Veldhuis. "Our Fast Choice® brand of sandwiches provide vending customers with a quality sandwich at an extreme value. Their intense flavor and microwaveable bun will make them a success."

Pierre Foods, Inc. is America's leading sandwich manufacturer and the largest sandwich provider to the vending market segment. The company's nationally recognized brands include premium quality Pierre ™ brand sandwiches and appetizers; Big Az ® giantsized sandwiches; Fast Bites® value-priced line; and Hot 'n' Ready ™ sandwich program.

For more product and sales information, contact Pierre Foods, Inc., 9990 Princeton Road, Cincinnati Ohio: 1-800-969-2747; www.pierrefoods.com.