View Interactive Entertainment Corporation

VIEW SLASHES BROADBAND JUKEBOX HARDWARE PRICES WITH NEW JUKEBOOST UPGRADE KIT

Sharply Reduced Costs, Quality Components and Ease of Installation
Put Increased Revenues from Digital-Downloading Jukeboxes within Reach

San Francisco – The capital investment required for amusement route operators to increase their weekly net income with Ecast-powered broadband jukeboxes just went down by more than 70 percent, thanks to a new CD to broadband jukebox conversion kit unveiled at Amusement ShowcaseInternational in Chicago

The new JukeBoost conversion kit - the first product of its kind to be designed by operators, for operators- is manufactured by San Leandro, California-based View Interactive Entertainment Corporation, a privately-owned concern under the leadership of amusement operator Rick Caviglia. Prior to founding View, Caviglia became known in the coin-op trade for pioneering, selling and supporting over 10,000 patent -protected Mars Bill Acceptor Upgrade Kits, which became popular with operators as alternatives to the high-failure rate, factory-installed bill acceptors common in CD jukebox models.

"JukeBoost is ideal for operators looking to derive new money from their route by breathing new life into their older equipment,” said Caviglia. “We consulted the operator community and used our own experience as jukebox operators to design this product to address the real world concerns of end users. Unbeatable ROI, ease of installation and service, quality components and affordable replacement parts are all in place for the first time ever. We would not be surprised to see the shift from CD to broadband accelerate dramatically.”

In the JukeBoost pilot locations average gross jukebox revenues have more than tripled the previous CD jukebox earnings. A JukeBoost unit with the earnings of an average Ecast-powered jukebox can deliver positive cash flow in the first week and a return on investment in as few as 7 months.

Since a JukeBoost kit can be installed in less than 2 hours, it is affordable and easy for operators to convert their existing CD juke routes into Ecast broadband-enabled, digital-downloading models that can access more than 200,000 songs via the Internet. The increased listening choices available to customers translate into increased revenues for operators, since broadband-enabled jukes can deliver on a wider variety of music preferences. Ecast makes nearly 2,000 additional new songs available on every Ecastpowered jukebox each week.

“I found the JukeBoost kit to be complete and substantial. It is so serviceable and user friendly that our installation was seamless – it took less than 90 minutes”, said fellow operator John Guthrie of G&G Amusements. “The end JukeBoost product is so aesthetically pleasing that it looks like a brand new factory-built jukebox. This is a dramatic, inexpensive improvement for any CD jukebox and a great way to bring broadband downloading jukeboxes to more locations.”

Caviglia has transferred his years of experience operating and maintaining jukeboxes into an easy to install conversion kit that features only top-quality, high-performance electronic and mechanical components. JukeBoost kits, which can be used to upgrade Rowe series 100 A/B, C/D, E, and Second Generation Wallmount CD jukebox models, is comprised of a core computer featuring an Intel Celeron 1.2 GHz microchip running Microsoft Windows Embedded XP with a 40 GB hard drive and an industrial grade mounting and cooling apparatus. The kits also includes a 15-inch Elotouch touch screen monitor with cables, easy-to-follow instructions and a contemporary backlit adhesive graphics package with a fresh new look.

JukeBoost includes all the necessary components to hook up converted CD jukes to the Ecast Location- Based Broadband Entertainment Network TM , which provides a continuous feed of digital music ondemand to more than 3000 jukeboxes nationwide.

“By increasing revenue and decreasing costs, JukeBoost makes it possible for operators to expand their number of Ecast-powered jukeboxes or even convert their entire route to broadband-enabled jukeboxes,” said Robbie Vann-Adibe, CEO of Ecast, Inc., “With the average jukebox grossing roughly $100 a week, and the average Ecast jukebox grossing roughly $250 plus per week, JukeBoost gives operators a way to increase their weekly net income for a significantly reduced upfront investment.”

Additional information can be found at www.viewmfg.com

ABOUT VIEW INTERACTIVE ENTERTAINMENT
View Interactive Entertainment Corporation, based in San Leandro, California, specializes in manufacturing and supporting coin and credit card operated, commercial jukebox upgrade kits that let amusement route operators convert their existing CD jukes into broadband-enabled, digital-downloading models. View helps jukebox operators increase their net income while lowering their capital investment through premium quality, easy-to-use CD to broadband conversion kits. Once converted, jukeboxes can be managed remotely via the Internet.