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Second Headline Cincinnati, OH - Osborne Coinage Co., announced that it has acquired Van Brook of Lexington, a long term partner which will be merged into their TokensDirect Division. Kentucky based Van Brook, started the trend to tokenize video games with tokens as quarter substitutes in the 1970's, leads the industry in the development of high-security electronic tokens. "Van Brook continues to push the envelope in high-security electronic tokens," said Osborne President Jeff Stegman. "With our production expertise, we can supply their locally exclusive high-security token technology to more customers in more markets." The acquisition follows three decades of successful collaboration and cooperation. Van Brook president Virgil Vance will continue to provide his expertise in high-security and controlled area distribution, with locally exclusive tokens. Senior customer service rep Dottie Hopkins joins the TokensDirect staff of eight customer service and inside sales representatives. “Without question, this makes TokensDirect the largest token supplier in the Americas,” continues Stegman. “That scale offers tangible benefits to customers. We’re stocking 1.5 million tokens in 250 designs, sizes and metals, so we have tokens available when customers need them. We ship standard tokens in 48-hours, re-orders in 5 days, and new orders in 10-business days – with free artwork layout and typesetting.” Tokens are used in a wide variety of industries including coin-operated amusements, gaming, vending, car wash, batting cage, driving range as well as fairs & festivals. Regardless of the industry, tokens provide unique marketing opportunities. Since they are often kept with pocket change, tokens deliver a branding message each time they are viewed. That is why operators refer to them as “the cheapest form of advertising available” or “mini-billboards carried by customers.” They provide more security than coin-operated mechanisms as vandals and thieves are far less likely to break in to token dispensers. Additionally, there is less “shrinkage” from employee handling of tokens than with cash. Because tokens last for decades, their per-use cost is negligible. In fact the only time that tokens need to be replaced is when they are sold to customers but not redeemed. Every token that walks away is added profit to an operator. Established in 1835, Osborne Coinage is America’s oldest private mint. They produce and ship over 200 million coins and tokens worldwide. Their products include high quality custom minted coins, tokens, medallions, and key chains to service customers in the amusement, car wash, casino, premium & incentives, and specialty token industries. Materials available include aluminum, brass, red brass, nickel-silver, bronze, and even fine silver and solid gold. For more information on Osborne products, visit www.osbornecoin.com or contact Osborne Coinage Co., at 800-488-2646 ext 222, or via mail to Osborne Coinage Co., 2851 Massachusetts Avenue, Cincinnati, OH 45225. date |
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