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ANDAMIRO USA USA Pump It Up Festival 2006 National Competition on Extreme Dance Game

Players travel from across America to compete for all-expense paid trips to Korea and a shot at $146,000 up for grabs at World Championships

CHARLOTTE, NC - On September 29, 2006, Pump It Up (PIU) players f rom across the nation will meet in Charlotte, NC, to kick off the first-ever United States Pump It Up Festival (USPF), a two-day event centered around Pump It Up, the internationally-acclaimed arcade dance game. The inaugural USPF will include PIU-themed activities and will feature the National PIU Competition to determine who advances on to represent the U.S. at the World Pump Festival later this year in Seoul, Korea, where top prizes of $30,000 await the winners of each division. Pump It Up: Zero, the most anticipated version of PIU ever, will be the official version for the tournament. Released in February 2006, Zero sports an all-new interface with cutting-edge graphics complemented by many new modes and options. These include an “Easy Station” for beginners, a “Mission Station” for those adventurous enough to take on its challenges, and the long-awaited Split Mode feature allowing players to choose different difficulties while playing the same song. The gorgeous Shay Stage at Lake Park in the Charlotte suburb of Pineville, NC, will host the National Competition, slated for Saturday, September 30th. There, the U.S. Pump It Up Champions will be crowned in the divisions of Male Speed, Female Speed, and Freestyle. It’s a free event for spectators so anyone is welcome to come relax outdoors at beautiful Lake Park and watch the country’s elite PIU players battle it out! For all event information including prizes, schedules, and host hotel information, please visit the Event section of www.piugame.com.

About Pump It Up
Developed by Andamiro, Pump It Up is the arcade dance game that encourages players to actually dance to choreographed steps rather than just stomping on the right spot. While quickly gaining popularity in the United States, Pump It Up is already a huge success in Asia and South America, continuing to successfully enter new markets around the world under Andamiro’s concept of “putting the players first.” With the patented 5-panel dance pad and a truly unique interface, Pump It Up sets itself apart from other games of the genre.

About World Pump Festival (WPF)
Each year after having won their qualifying National Festivals, the top Pump It Up players from around the world are flown to the host country of the WPF to compete for the title of World Pump It Up Champion and large cash prizes. WPF2006 will be held this November in Seoul, South Korea, the birthplace of Pump It Up, and will feature 20 nations vying for their share of the $146,000 purse. In addition to meeting the best players in the world, participants and guests to the WPF spend a four-day weekend together touring the host city, experiencing the local customs, and enjoying special events planned for the Festival. For more information on the WPF, please visit www.piugame.com.