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ATEI ATEI: bulk vending gateway to Europe

ATEI 2007 marked the second exhibitor appearance for the Arizona-based company.

London’s Amusement Trades Exhibition International (ATEI) has been described as ‘a hotbed of opportunity and shop window to the bulk vending world’ by Brand Vending CEO Dax Logue.

ATEI 2007 marked the second exhibitor appearance for the Arizona-based company. On Brand Vending’s return to Earls Court, Logue confirmed: “In 2007, not only was there at least a 50 per cent growth in interest in our products, almost everyone we met had an established business and were interested in adding to their portfolio. In terms of quantity and quality, the level had risen. The commitment to visitor growth and development is the lifeblood of trade exhibitions and nowhere is it more apparent than at ATEI.”

Logue added: “Although bulk vending is not new to Europe or around the world, the future has never looked more promising for the industry; having more unique specialty suppliers has had a tremendous impact on additional streams of revenue. Following ATEI 2006, many amusement operators incorporated our products into their business model and it was extremely gratifying to see them back at ATEI 2007 with thriving, successful businesses.”

Unsurprisingly, Logue confirmed that ATEI would continue to play a central role in Brand Vending’s strategic planning over the course of the next decade, adding: “We are more committed to expanding our market, specifically in Europe, than ever before. Europe’s bulk vending industry is growing, driven by favourable exchange rates between the euro and the dollar and the elimination of tariffs into the European Union. So in Europe there’s not been a better time to showcase our product line at the London show. It is a hotbed of opportunity, a window to the bulk vending world.”

Bulk vending is just one of more than 60 product groups being displayed at ATEI 2008, which will take place between Tuesday 22nd and Thursday 24th January at London’s Earls Court Exhibition Centre.