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BETSON ENTERPRISES, A Div. of H. Betti Industries, Inc. Gentlemen, Start Your Engines

These are some of the best game designers in coin op today

Joliet, IL – “Gentlemen, Start Your Engines” has an entirely new meaning for members of Raw Thrills, Play Mechanix and Betson Enterprises. On June 7th, the three companies descended on the Chicagoland Speedway in Joliet, IL and took part in the Richard Petty Driving Experience. After a brief teaching session and countless Ricky Bobby quotes, over forty individuals were driving around the track at speeds up to 145MPH.

This event was held to celebrate the start of development on a brand new Raw Thrills title. “These are some of the best game designers in coin op today. In working on great driving titles, Betson wanted the crew to feel the rush and reality of driving a 700HP Nextel Cup car” said Bob Boals. He continues, “The feeling of the G Force in the turns and the roaring of the engines is something that has to be felt in order to really appreciate the realism they would like to design into the drivers of the future. Eugene Jarvis stated he was scared until he got behind the wheel. Now he can't wait to do it again so he can go 150MPH and faster!”

For more information, contact Betson’s Ryan Cravens at 630-238-9400 x 6210

About Play Mechanix:

George Petro, a former game designer for Midway Games <http://www.midwaygames.com> founded Play Mechanix in 1995. In a little over a decade, Play Mechanix has created over 30 titles for the Arcade, Bar and Casino industries including the best-selling video hunting series Big Buck Hunter and I Dream of Jeanie for IGT. Play Mechanix is currently creating an on-line tournament system for use with Big Buck Hunter Pro and beyond.Play Mechanix recently merged with Raw Thrills.

About Raw Thrills:

Former Midway game designer Eugene Jarvis and partner Andrew Eloff founded Raw Thrills Inc. in 2001 to create the next generation of arcade game entertainment. After creating content for IGT, Raw Thrills has gone on to design and release the best selling titles Target: Force, The Fast and the Furious and The Fast and the Furious: Super Bikes.

About Betson Enterprises:

Betson Enterprises, a division of H. Betti Industries was founded in 1934 and has become the largest U.S. distributor of Coin-Operated Amusement Devices. Betson also is a marketing arm for coin-op companies Raw Thrills, Play Mechanix and Konami.

A few of the designers ready to take the cars out on the track.