This website maintained by
|
CoinopTODAY.com
October 27 - 29, 2005 
THE COCA-COLA COMPANYTHE COCA-COLA COMPANY LAUNCHES POWERade OPTION™ TO CHALLENGE GATORADE® AND PROPEL®New great-tasting, low-calorie sports
drink hits store shelves
POWERade OPTION provides electrolytes and
B-complex vitamins at levels comparable to regular POWERade, but with fewer carbohydrates and 80 percent fewer
calories than Gatorade®. POWERade OPTION, which is sweetened with a blend
of Sucralose, Ace-K and HFCS, contains ten calories and two carbohydrates per
8-fl. oz. serving. “POWERade OPTION is an example of how the POWERade brand has driven category growth for
the last three years,” said Mary Herrera, Director of Marketing for Sports
& Energy Drinks, Coca-Cola North America.
“We expect POWERade OPTION
to attract new consumers and increase consumption occasions for current POWERade OPTION will be available in
Strawberry, Black Cherry and Lemon flavors, and can be found in the sports
drink section of supermarkets, mass retail locations, convenience stores and
vending machines. Sold in 32-ounce
bottles and new easy-to-grip, proprietary 20-ounce single bottles and
six-packs, POWERade OPTION will be
competitively priced with other sports drinks on the market. In addition to its
functional benefits, POWERade OPTION
delivers on taste. National consumer
taste tests An integrated
marketing campaign will support the U.S.rollout, including national print advertising in sports, health and fitness
magazines, in-store merchandising and promotions, public relations and online
sponsorship programs. Sampling teams also
will hit the streets to offer people a first taste of POWERade OPTION, with stops at special events
in key markets across the country. The Coca-Cola Company is the world's largest beverage
company. Along with Coca-Cola,
recognized as the world's most valuable brand, the Company markets four of the
world's top five soft drink brands, including Diet Coke, Fanta and Sprite, and
a wide range of other beverages, including diet and light soft drinks, waters,
juices and juice drinks, teas, coffees and sports drinks. Through the world's largest beverage
distribution system, consumers in more than 200 countries enjoy the Company's
beverages at a rate exceeding 1 billion servings each day. For more information about The Coca-Cola
Company, please visit our website at www.coca-cola.com |
|
it’s a whole new “OPTION” for active people seeking hydration for any
occasion throughout the day. POWER
Company, will hit store shelves across the country this week.
sports
drink users. Consumer interest in
healthier, active lifestyles presents a significant opportunity for a
low-calorie sports drink specifically designed to replenish and hydrate the
body.”
1
