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The Coca-Cola Company
COCA-COLA BLÃK TO MAKE ITS WORLDWIDE DEBUT
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France will be First of Many Key Markets to Launch in
2006
Atlanta, - The Coca-Cola Company today announced
that it  will launch Coca-Cola Blak in January in France, the first
of several countries – including the United States - that are expected to
introduce the new Coca-Cola and coffee fusion in 2006.
Coca-Cola Blak is an invigorating and stimulating blend
that has a perfect balance of the effervescent taste sensation of
Coca-Cola and natural flavors, with real coffee. The lightly
carbonated, mid-calorie beverage, which is designed to appeal to adult
consumers, is yet another example how TheCoca-Cola Company reaches
out to new audiences and addresses new beverage
occasions.
"Coca-Cola Blak is not just a flavor extension.
It is a blend of unique Coke refreshment with the true essence of coffee and has
a rich smooth texture and has a coffee-like froth when poured. We believe we
have created a new category of soft drink – an adult product in a carbonated
beverage – and a whole new drinking experience. This brand is ideal for any part
of the day when people are looking for renewed energy or simply to take a
break," said Marc Mathieu, vice president, Global Core Brands, The
Coca-Cola Company.
The launch will be supported by
television, print, outdoor and in-store communication. Advertising and creative
forCoca-Cola Blak will be developed locally and
regionally.
About The Coca-Cola Company
The
Coca-Cola Company is the world's largest beverage company. Along
withCoca-Cola, recognized as the world's most valuable brand, the
Company markets four of the world's top five soft drink brands, including Diet
Coke, Fanta and Sprite, and a wide range of other beverages, including diet and
light soft drinks, waters, juices and juice drinks, teas, coffees and sports
drinks. Through the world's largest beverage distribution system, consumers in
more than 200 countries enjoy the Company's beverages at a rate exceeding 1
billion servings each day. For more information about The Coca-Cola
Company, please visit our website at www.coca-cola.com.
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