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“DASANI Sensations creates a unique space in the beverage landscape between water and carbonated soft drinks.” ATLANTA, – The water category is about to bubble over with new flavor, thanks to a new brand extension from DASANIÒ.
DASANI Sensations™, will put a new twist on water category sales by combining all the benefits of water with great fruit taste, no calories, and some fizz just for fun. “DASANI Sensations is a fusion of fresh taste, natural fruit flavoring, and effervescence” says Gloria Garrett, vice president, Hydration, Coca-Cola North America. “DASANI Sensations creates a unique space in the beverage landscape between water and carbonated soft drinks.” DASANI Sensations follows the successful 2005 launch of DASANI flavored water beverages. Combined, the DASANI flavors -- Lemon, Raspberry and Strawberry -- were the top-selling flavored water beverages over the last five months of 2005*. DASANI Sensations is sweetened with SplendaÒ brand sweetener, mixed with natural fruit flavors, and carbonated for light bubbly refreshment.  Similar to DASANI and DASANI flavored water beverages, DASANI Sensations tastes great without calories and carbohydrates. Available nationally in two fresh-tasting
flavors -- Mixed Berry and Lemon-Lime -- just in time for the spring and summer months, DASANI Sensations comes in 20 fl. oz. single serving PET bottles.
DASANI Sensations launches this month with an integrated marketing plan including national print, radio, sampling and a full line of promotional and merchandising incentives and tools to drive consumer interest and trial. DASANI Sensations will be line priced with DASANI flavors and sold at convenience stores, supermarkets and grocery stores nationwide. Dasani is a brand of Coca-Cola North America -- a unit of The Coca-Cola Company, the world’s largest beverage company. Along with Coca-Cola®, recognized as the world's most valuable brand, the Company markets four of the world's top five soft drink brands, including Diet Coke®, Fanta® and Sprite®, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world's largest distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding one billion servings each day. For more information about The Coca-Cola Company, please visit our website at www.coca-cola.com. ©2006 The Coca-Cola Company. DASANIÒ and DASANI Sensations™ are trademarks of The Coca-Cola Company. * Across all measured channels -- AC Nielsen (August – December 2005). March 6, 2006 |
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