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CoinopTODAY.com
Previous advertisers include Heineken USA, Southern Comfort and Stolichnaya Vodka. (SAN FRANCISCO ) Newcastle Brown Ale, which has been widely distributed since 1937, is launching its first advertising campaign on the Ecast network. The campaign starts today and runs through the end of the month in key markets nationwide. Newcastle is the fourth alcohol brand to leverage the Ecast jukebox network. Previous advertisers include Heineken USA, Southern Comfort and Stolichnaya Vodka. “We constantly work to put extra money in our operators’ pockets,” said John Taylor, CEO of Ecast. “Ecast jukeboxes are already the top earning jukes in the industry. Now we are adding advertising revenue on top of that. There is no better return on investment for the operator today than an Ecast-powered jukebox.” Ecast pays operators a portion of the proceeds received from advertisers.  That portion is split evenly between all participating jukeboxes so the amount received depends on the number of jukeboxes on which the ad appears. Using the proprietary Ecast location-based broadband network, Newcastle Brown Ale will limit the campaign’s reach to locations that allow patrons over 21 years
of age.The Newcastle Brown Ale campaign will allow patrons to enter a sweepstakes to win free prizes including a Newcastle MP3 player and a subscription to SPIN magazine. Patrons can access the sweepstakes by touching the vertical tower ad or ‘End of Session’ screen. ABOUT ECAST, INC. Ecast runs the premier network of digital touch screen jukeboxes in the US, serving music and advertising to over 10 million consumers per month. Each broadband-enabled jukebox provides the freshest music catalog in the industry, allowing patrons to choose from a massive selection from independent and major record labels. The Ecast platform powers jukeboxes made by manufacturers NSM, Rock-Ola and View. Visit them online at www.ecastinc.com. May 11, 2006 |
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