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The Mob, which offers subscriptions to mobile content including ring tones, wallpapers, realtones, and games (SAN FRANCISCO) - Ecast, Inc., the leading provider of digital-downloading, broadband-enabled jukeboxes, has just completed its first advertising campaign for The Mob, which offers subscriptions to mobile content including ring tones, wallpapers, realtones, and games.
“The Mob campaign is one of the many ways we are proactively helping operators earn more than any other digital jukebox network provider,” said John Taylor, chief executive officer of Ecast. “We are committed to increasing per jukebox revenues nationwide.” The innovative campaign from The Mob lets patrons use Ecast jukeboxes to download select ring tones to their mobile phones,  including well known songs from hip-hop, alternative, pop, and country music genres. The Mob offers a subscription based ring tone service and has deals in place with Sprint, Cingular, and T-Mobile. Under the terms of the promotion, during song selection, patrons were able to access The Mob mini-site by touching a vertical tower advertisement on jukebox screens.
The campaign, which launched towards the end of May on over 900 jukeboxes across the Ecast network, was targeted to select jukeboxes where R&B and hip-hop are the primary songs played. To catch the attention of patrons, the ad screen shots showcased hit R&B artist Avant, whose debut album “My Thoughts” went platinum and was signed to basketball icon Magic Johnson’s record label. Through the promotion Avant’s songs could also be downloaded as ring tones. In keeping with the spirit of the promotion, Ecast also made “Director,” the new album by Avant, the featured album to promote plays across the network. During the promotional window paid plays of “Director” increased by 55 percent. Most recently, Ecast completed the first on-screen advertising campaign for Newcastle Brown Ale, a brand that has been widely distributed since 1937. The Newcastle Brown Ale campaign allowed patrons to enter a sweepstakes to win free prizes including a Newcastle MP3 player and subscriptions to SPIN magazine. Patrons were also able to access the sweepstakes by touching vertical tower ads or the ‘End of Session’ screen. Other past advertisers include: • Heineken USA, which used the Ecast network to offer downloadable collections of music of Grammy-winning artists, and a Heineken-branded trivia game. • Verizon Wireless, which launched a targeted campaign on the Ecast network to promote their new V Cast music service in top metro-markets. • Southern Comfort, which utilized Ecast’s interactive touchscreen jukeboxes to offer user-selectable drink ideas at the point-of-purchase, and a chance to win an MP3 player while browsing for music. • Stolichnaya Vodka, which used the Ecast network to encourage patrons to pick new vodka flavors and enter their demographic information while browsing for music. Ecast jukebox operators participate directly in all revenue generated from on screen advertising campaigns in which they partake. Operators are also given the freedom to opt-out of advertising campaigns in which they do not wish to participate. ABOUT ECAST, INC.: Ecast runs the premier network of digital touch screen jukeboxes in the US, serving music and advertising to over 10 million consumers per month. Each broadband-enabled jukebox provides the freshest music catalog in the industry, allowing patrons to choose from a massive selection from independent and major record labels. The Ecast platform powers jukeboxes made by manufacturers NSM, Rock-Ola and View. Visit them online at www.ecastinc.com. June 12, 2006 |
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