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ECAST, INC. ECAST FEATURES METALLICA AND ARTIC MONKEYS

Nationwide broadband network selectively delivers content and promotional art to nationwide locations, allowing simultaneous promotion of multiple artists

SAN FRANCISCO –  Today as part of its weekly music update, Ecast is simultaneously showcasing not one, but two feature albums. In the spotlight are Metallica’s commercial blockbuster Metallica and the Arctic Monkeys’ second album, Favorite Worst Nightmare. Genre and lyric filter settings on each jukebox across the 10,000-plus Ecast network will automatically determine delivery of the appropriate artist’s music content, album art and video attract loops for that location.

“Ecast broadband capabilities allow us to simultaneously promote different artists from different genres while effortlessly ensuring only the right one appears at any given location,” said Ken Feehan, director of jukebox and network product marketing, Ecast. “We can move a massive amount of information and be very specific about where that information goes. That capability lets us serve the interests of the locations owners, the public and the music labels.”

Ecast music experts selected Metallica’s famous “black” album for its massive critical and popular appeal. Selling nearly 15 million copies, the self-titled album earned the band their third Grammy Award and went to #1 on the Billboard charts, with many of its singles also hitting the US top 10. Many consider the album the band’s high-water mark, deftly incorporating their heavier and rawer past into a slicker and more commercial package. If you have only one Metallica album, it’s probably this one -- and it’s a good bet that these tracks will get a good share of the premium plays this week.

Ecast music experts then turned the spotlight on Arctic Monkeys and their hotly anticipated second album, Favorite Worst Nightmare. Heralded as one of the first acts to come to the public attention because of the Internet, Artic Monkeys are a digital music success story of the 21st century. Their debut album Whatever People Say I Am, That's What I'm Not became the fastest-selling debut album in British music history and the second fastest selling debut for an Indie album in the US. The band went on to much critical acclaim, picking up numerous prizes including “Best British Band" and "Best British Album" at the 2007 BRIT Awards. With witty lyrics and energetic guitar interplay, Arctic Monkeys deliver an ideal, upbeat bar sound ideally suited to premium play.

ABOUT ECAST
Ecast operates the largest broadband touchscreen media network in the United States, providing digital music to over 10,000 bars and nightclubs across the country.  Our unique touchscreen music service allows locations to put the power of choice where it should be: with the consumer. Utilizing the speed and scalability of broadband, Ecast delivers music, advertising and other forms of entertainment to the young-adults most responsible for affecting purchasing decisions and consumer trends. Ecast is changing the way people listen to music in public places and revolutionizing out-of-home advertising.  East’s investment partners include Crosslink Capital, DCM, El Dorado Ventures, Focus Ventures and Moby’s Venture Capital. For more information, please visit www.ecastnetwork.com.