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ECAST, INC. ECAST PROVIDES GEO-TARGETED, INTERACTIVE ON-PREMISE CAMPAIGN FOR MILLER BREWING

Fun features of the campaign include a “Rock the High Life” trivia game

SAN FRANCISCO, — Ecast, the largest broadband touchscreen media network in the United States, has delivered for Miller High Life a new geo-targeted, interactive marketing campaign that engages consumers via digital jukeboxes in bars and nightclubs across a number of major markets. The interactive, out-of-home campaign complements Miller High Life’s current digital media presence and its traditional ad campaign running nationally; all intended to help consumers identify, find and celebrate the High Life via interactive ad units in highly targeted media contact points.

Fun features of the campaign include a “Rock the High Life” trivia game, where patrons can test their rock ‘n’ roll knowledge while selecting music. In addition to the game, patrons can participate in a brief customer survey, which allows the marketer to gather consumer intelligence and gauge campaign effectiveness. Miller High Life ads run full-screen on units between song selections, and run as a banner during song selection.

Miller High Life and Starcom USA, Miller Brewing Company’s media agency of record, partnered with Ecast in part based on its ability to target interactive campaigns and influence on-premise purchase behavior at locations in any DMA in the country. The three-month campaign appears in more than 1,000 bars and nightclubs using the Ecast touchscreen music service throughout Chicago, Cincinnati, Cleveland, Columbus, Detroit, Green Bay, Illinois, Indiana, Madison, Michigan, Milwaukee, Minneapolis, Northern Indiana and Wisconsin. Portions of the campaign also include location-tailored messaging such as, “Cleveland, Honest with a touch of Attitude” for every city.

“The ability to connect with consumers on-premise in a fun, interactive way, and to bring our campaign to life in a manner that reinforces what Miller High Life represents, is important to us, so this Ecast campaign is a great addition to our current marketing efforts,” said Kevin Oglesby, senior brand manager for Miller High Life. “Miller is confident that, by getting this high level of engagement with beer drinkers, the program will allow us to connect with more current and potential Miller High Life drinkers.”

“These days, marketers face an attention economy where consumers give their focus to brand interactions that provide them with entertainment or a valued experience,” said Katie Ford, senior vice president/director, Starcom USA. “Ecast’s unique touchscreen network helps us reach, entertain and connect with social influencers in places where they can directly purchase Miller High Life, providing the brand with context relevance, local flexibility and immersive consumer interaction.”

“With Ecast, Miller will reach consumers when they’re in the emotional mind-set to make a beverage decision,” said George Giatzis, senior vice president, advertising sales, Ecast. “But more importantly, Ecast engages patrons when they are having fun and that promotes positive associations with the Miller High Life brand.”

ABOUT ECAST
Ecast operates the largest broadband touchscreen media network in the United States, providing digital music to over 10,000 bars and nightclubs across the country.  The unique touchscreen music service puts the power of choice where it should be: with the consumer. Utilizing the speed and scalability of broadband, Ecast delivers music, advertising and other forms of entertainment to the young-adults most responsible for affecting purchasing decisions and consumer trends. Ecast is changing the way people listen to music in public places and revolutionizing out-of-home advertising. Ecast’s investment partners include Crosslink Capital, DCM, El Dorado Ventures, Focus Ventures and Mobius Venture Capital. For more information, please visit www.ecastnetwork.com.

About Miller Brewing Company
As one of America’s oldest brewers, Miller Brewing Company continues the commitment of founder Frederick J. Miller to brew 'confoundedly good beers' with 'uncompromising quality.'  Through more than 150 years of innovation and brewing excellence, Miller has built a broad portfolio of award-winning beers that capture approximately 18% of the U.S. beer market.  Miller’s flagship brand, Miller Lite, is the great tasting, less filling beer that defined the American light beer category in 1975.  The company also brews smooth, golden rich Miller Genuine Draft using a unique cold-filtering process Miller introduced in 1985.  Miller's oldest brew is Miller High Life, the champagne of beers.  Miller imports Peroni Nastro Azzurro, Pilsner Urquell and Foster's, and brews regional craft beers Leinenkugel's and Henry Weinhard's.  Near-premium beers include Milwaukee's Best Light, Olde English 800, Mickey's Malt Liquor, Icehouse and Sharp's, a non-alcohol brew.  Miller is a wholly owned subsidiary of SABMiller plc, the world's second largest brewer.  For more information, visit www.MillerBrewing.com.

ABOUT STARCOM USA
Starcom USA (www.starcomworldwide.com) is a full-service media division of Starcom MediaVest Group, which is ranked one of the largest media communications agencies in the world and encompasses an integrated network of highly specialized consumer contact companies. SMG's global organization includes strategic marketing communication architects who are highly specialized in media management, response media, Internet and digital communications, as well as multicultural, entertainment, sports sponsorship and event marketing and media. With nearly 3,500 employees in 89 markets worldwide, SMG delivers brand-building results for many of the world's leading companies.