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Embed Integration Action City Opens with Embed Integration’s Debit Card and POS Solution

Called the “Fun License,”

Dallas, TX – Embed Integration welcomes Action City, Wisconsin’s newest indoor family entertainment center, to the growing list of Embed users. Located in Eau Claire, WI, Action City operates the Embed Card System which allows guests to purchase a reusable plastic card to play games and gain access to their many attractions. Called the “Fun License,” guests simply swipe their card through the reader attached to each game and attraction and can reload or “Re-New” their Fun License at anytime.

Action City is the first location in Wisconsin to feature the Color-Glo Swiper by Embed, the industry’s first-ever color changing debit card reader. Color-Glo brings a new level of guest interaction to game play and allows Action City to color-coordinate their marketing efforts by easily identifying game types or specials.

About Action City:
Action City features 55,000 square feet of fun, including the largest indoor go-kart track in the Mid-West. The facility also features a laser tag arena, bumper cars, 85 piece game room, batting cages, and mini-lane bowling. And what “City” isn’t complete without a 29’ high volcano themed climbing wall emerging out of the floor! “The team at Action City has really put together an impressive facility,” says Merrik Keller, Sales Manager for Embed North America. “The quality of attractions and theming within Action City make it a great destination for the entire family.”

On the food side, Action City offers quick-serve options from The Fast Lane restaurant in addition to fresh made pizza, steaks and other selections. Specialty subs are available from Erbert and Gerbert’s, a franchised operation located within the site. The Metropolis Room inside Action City can accommodate casual meetings or upscale events of up to 400 people and is complete with state-of-the-art audio-visual equipment. Rounding out the City are 6 themed rooms perfect for any party or group event.

About Embed Integration:
With US Headquarters in Irving, TX, the Embed System is a total operating solution for any entertainment facility. The Embed Card System allows for admissions control, cashless operation of games and attractions, retail, food and beverage sales, full prize redemption management, and integrated event scheduling. For additional information on Embed, contact Merrik Keller at 1-856-222-1811 or visit their web site at www.embedcard.com.