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Embed Integration Embed wins Best New Product and prestigious Impact Award at IAAPA 2006

This top award for Technology Applied to Amusements honors the Color-Glo Swiper (patent pending) by Embed.

Dallas, TX – EMBED, a leading provider of Debit Card and Point of Sale Systems for the amusement and family entertainment industry, was presented with the Best New Product Award at the IAAPA show held in Atlanta. This top award for Technology Applied to Amusements honors the Color-Glo Swiper (patent pending) by Embed. Color-Glo is the industry’s first and only color-changing and guest interactive debit card reader. This technology, exclusive to Embed, drives in-store marketing efforts and provides valuable feedback to guests when enjoying games and attractions.

In addition, Embed was awarded with the industry’s prestigious Impact Award which recognizes the most outstanding product from the fifteen best new product winners. “We are delighted to receive IAAPA’s top honors,” comments Adam Steinberg, Managing Director for Embed. “Our Color-Glo Swiper is truly a unique product that delivers benefits never seen before in debit card systems. We are thrilled to have our achievements recognized by such a prominent association as IAAPA.”

About Embed Integration:
With offices in Dallas, Texas and Perth, Australia, the Embed System is a total operating solution for any entertainment facility. The Embed Card System allows for admissions control, cashless operation of games and attractions, retail, food and beverage sales, full prize redemption management, and integrated event scheduling. For additional information on Embed and Color-Glo in North America, contact Merrik Keller at 1-856-222-1811. For other regions, contact Adam Steinberg at +61-8-9427 0900 or visit the company web site at www.embedcard.com.