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The Hershey Company NEW Hershey's Kissables to Sponsor 2006 Premier Busch Series race in Daytona

Hershey's Kissables 300 race - the premier Busch series race of the 2006 racing season.

HERSHEY, Pa. October 31, 2005 - The Hershey Company announced it is sponsoring the season opening 2006 NASCAR Busch Series race at Daytona International Speedway (DIS) on February 18, 2006. Hershey's Kissables candy, the newest member of the Hershey family of products, is proud to sponsor the Hershey's Kissables 300 race - the premier Busch series race of the 2006 racing season. The Hershey's Kissables 300 will feature a specially-painted No. 29 Hershey's Kissables Chevrolet fielded by Richard Childress Racing and driven by Kevin Harvick.

Hershey's Kissables, miniature Kisses coated with a colorful candy shell, is the perfect on-the-go product. Available in both single-serve and take-home packages, Kissables will be a hit with both consumers and retail customers. The launch of Hershey's Kissables single-serve packaging will add a new dimension to the Kisses brand presence within the growing convenience store segment. Hershey's Kissables will also launch in Canada and Mexico before the end of the year.

“We look forward to sharing the excitement of the Hershey's Kissables new product launch with race fans during the most famous race weekend in sports,” said Jay Cooper, Vice President, Chocolate, The Hershey Company.

“We are excited about connecting with our loyal NASCAR fans and introducing them to our outstanding brands and new products with the leaders in the sport: Daytona International Speedway, Richard Childress Racing, and one of the most exciting drivers - Kevin Harvick,” added Bob Goodpaster, Vice President, Integrated Business Intelligence and Marketing Services, The Hershey Company.

“It's going to be awesome driving the No. 29 Hershey's Kissables Chevrolet during the Hershey's Kissables 300,” Harvick said.  “This is the third year that The Hershey Company has given me the opportunity to drive a specially-painted car during one of the most famous weekends in racing. 

The Busch Series race at Daytona is always very exciting, and I'll do my best to bring the Hershey Kissables Chevy into victory lane,” continued Harvick.

About The Hershey Company
The Hershey Company (NYSE: HSY) is a leading snack food company and the largest North American manufacturer of quality chocolate and non-chocolate confectionery products. With revenues of over $4 billion and more than 13,000 employees worldwide, The Hershey Company markets such well-known brands as Hershey's, Reese's, Hershey's Kisses, Kit Kat, Almond Joy, Mounds, Jolly Rancher, Twizzlers, Ice Breakers, and Mauna Loa, as well as innovative new products such as Take 5 and Hershey's Cookies. In addition to its traditional confectionery products, Hershey offers a range of products specifically developed to address the nutritional interests of today's health-conscious consumer. These products include sugar-free Hershey's, Reese's and York candies, as well as Hershey's SmartZone bars for people seeking balanced nutrition. It also markets Hershey's cocoa, Hershey's syrup and other branded baking ingredients, toppings and beverages. In addition, Artisan Confections Company, a wholly owned subsidiary of The Hershey Company, markets premium chocolate offerings, including Scharffen Berger, known for its high-cacao dark chocolate products, and Joseph Schmidt, recognized for its fine, handcrafted chocolate gifts. Visit us at www.hersheys.com.

November 14-19, 2005