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The Hershey Company INTRODUCING INCRED-ABLE ... MUNCH-ABLE ... HERSHEY'S KISSABLES

Colorful Candy-Coated Hershey's Kissables Offer an On-the-Go Way to Enjoy a Classic Favorite!

HERSHEY, Pa. — The Hershey Company today introduced Hershey's Kissables candy, a new twist to a classic chocolate favorite - Hershey's Kisses chocolates. Hershey's Kissables are miniature candy-coated versions of one of the world's most recognizable brands. These colorful, fun-able candies, blue, red, yellow, green, and orange, come in convenient, single-serve packaging.

"Hershey's Kissables candies deliver the power of Kisses to new retail channels, such as convenience stores, and the packaging means consumers can enjoy them on-the-go, on any occasion, ” said Jay Cooper, Vice President, Chocolate, The Hershey Company. “Hershey's Kissables candies bring this iconic brand to new occasions and new retail outlets, and besides, they're just plain fun-able.”

Available in single-serve and take-home packages, Kissables candies will be a hit with both consumers and retail customers. The launch of Hershey's Kissables single-serve packaging will add a new dimension to the Kisses brand presence within the growing convenience store segment. Hershey's Kissables candies will be available across the globe - as they will also be launched in Canada, Mexico, South America, and Asia.

In addition, Hershey's Kissables will take to the track at Daytona International Speedway on February 18, 2006, as the sponsor of the season opening 2006 NASCAR Busch Series - the Hershey's Kissables 300. The race will feature a specially-painted Hershey's Kissables Chevrolet fielded by Richard Childress Racing and driven by Kevin Harvick.

About The Hershey Company
The Hershey Company (NYSE: HSY) is a leading snack food company and the largest North American manufacturer of quality chocolate and non-chocolate confectionery products. With revenues of over $4 billion and more than 13,000 employees worldwide, The Hershey Company markets such well-known brands as Hershey's, Reese's, Hershey's Kisses, Kit Kat, Almond Joy, Mounds, Jolly Rancher, Twizzlers, Ice Breakers, and Mauna Loa, as well as innovative new products such as Take 5 and Hershey's Cookies. In addition to its traditional confectionery products, Hershey offers a range of products specifically developed to address the nutritional interests of today's health-conscious consumer. These products include sugar-free Hershey's, Reese's and York candies, as well as Hershey's SmartZone bars for people seeking balanced nutrition. It also markets Hershey's cocoa, Hershey's syrup and other branded baking ingredients, toppings and beverages. In addition, Artisan Confections Company, a wholly owned subsidiary of The Hershey Company, markets premium chocolate offerings, including Scharffen Berger, known for its high-cacao dark chocolate products, and Joseph Schmidt, recognized for its fine, handcrafted chocolate gifts. Visit us at http://www.hersheys.com