IALEI
IALEI Teams with Zoom Media to provide FECs
with free samples, toys and merchandise

Hillsboro, NH   The International Association for the Leisure and Entertainment Industry (IALEI) announced that it has partnered with Zoom Media, a lifestyle media and marketing company, to provide its members with  FREE product samples, giveaways, and promotions – all paid for by their national sponsors.  Over the past 10 years, Zoom Media has provided its members with more than 40 million free samples and giveaways and more than $6,000,000 in free toys and merchandise!  The program called Active Family Network has proved itself in hundreds of skating centers and is now available to IALEI members  

 

Members  of the Zoom Active Family Network in select markets qualify to receive a free, state-of-the-art LED message and advertising board, which Zoom Media will professionally install and maintain at their expense.  Facility managers can use the LED portion to post center promotions, special events information, or just about any message they want their patrons to see.  In return for this free message board, Zoom Media will place ads from leading national advertisers below the LED message center.  Proprietors also have the option of receiving quarterly royalty payments in place of the LED portion of the billboard helping to generate additional revenues for their business.  

 

 “FEC’s are one of the fastest growing segments of the entertainment industry”, said Dennis Roche, president of Zoom Media. “Zoom is excited to partner with IALEI to be a part of supporting their growth through the creation of value added programs and incremental revenue opportunities for proprietors”. 

“Zoom Media has the most comprehensive presence in terms of the targeted out-of-home industry, and we continue to be dedicated to helping advertisers reach consumers in their preferred lifestyle environment,” added Roche. “These are destinations where consumers choose to spend their time, and they offer great environments for targeted advertising.”

 

Frank Seninsky, President of Amusement Entertainment Management and Chair of IALEI's Membership Services Committee, said:  "I am very excited that  Zoom Media and their Fortune 500 advertisers have recognized that IALEI and its members are the perfect family environment to be the cornerstone of the Active Family Network.  It is an honor to be a part of such a valuable program and can hardly believe that it is all 'free' to IALEI members. What a win-win for our industry!!!!"

 

Harold Skripsky, IALEI Board of Directors and Chairman of the FUN EXPO Board of Directors, said, “IALEI has done it again!!  Your hard working Board of Directors, and especially Frank Seninsky, has developed another fantastic marketing program designed just for you and your FEC/CEC. I encourage you to take a good look at this Zoom program and join your fellow operators by signing up TODAY!   IALEI can develop and bring excellent marketing products to you, but only YOU can make it happen. Good luck building additional sales and see you at the FUN EXPO!

 

About Zoom Media

Zoom Media operates a network of over 5,000 venues targeting active consumers in a variety of highly-visible indoor locations, including family entertainment centers, health clubs, movie theaters, restaurants, and nightclubs, with over 35,000 billboard locations throughout North America.  Zoom is owned by Telemedia, a major North American media holding company.  For more information, visit www.zoommedia.com.

 

About IALEI

IALEI is the premier organization representing owners and operators of interactive entertainment facilities throughout the world.  A non-profit association, IALEI offers education, publications, networking and representation to improve operations, safety and profits for more than 800 members representing more than 3,000 fun center locations worldwide.  For more information, visit www.ialei.com