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Innovative Concepts in Entertainment, Inc. (ICE)

IT’S A DONE DEAL!

The company will double its initial production


Ralph Coppola, President of Innovative Concepts in Entertainment, Inc. (ICE), announced today the company will double its initial production run on its newly licensed ticket redemption game, Deal or No Deal! Following on the heels of what has been hailed “the hit product” of the recent ASI Show in Las Vegas, ICE has taken massive pre-orders for the game and continues to add more to its backorder list daily. This piece has already proven itself an incredible “money making attraction.” Based on the popular TV show of the same title, our redemption Deal or No Deal game plays much like the television show- only our game’s suitcases contain ticket values instead of money. Each player starts out by picking their personal case then continues to eliminate the remaining cases. Once the player completes the first round of eliminating five cases, the “banker” will call and offer the player a guaranteed amount of tickets. It’s up to the player to decide to take this “ticket offer” or continue to play for a bigger win! The game continues on with four rounds of play in this fashion. If the player chooses “No Deal” at every banker’s offer, they win whatever value is in their original chosen case.

An excited Coppola reported, “The popularity of the TV show has without a doubt spilled over into the arcades with the introduction of this redemption game. Initial test locations throughout the country have reported much excitement and enthusiasm for the game with one common phenomenon- people are lining up to play Deal or No Deal! Crowds of patrons are surrounding the game cheering for the game’s player. This game is truly creating a buzz on location like nothing we have ever seen.”

Coppola continued, “These are all very good initial signs- strongly reminiscent of when we first introduced Cyclone. No one could believe the initial earnings and the way the game attracted players. Undoubtedly, Deal No Deal has generated the most excitement of any new redemption game ICE has released since we unveiled the popular 2 player Wheel of Fortune licensed redemption game 5 years ago. Like Wheel, Deal No Deal carries a well recognizable brand name. The noteworthy difference between the two games is that Deal is actually much more momentous with the opportunity to win even bigger amounts of tickets! PlayMechanix, with whom we teamed up with on Deal or No Deal, has done an exceptional job replicating the game show experience with this coin op game. The video and software they created is unparalleled in the ticket redemption game sector! That said, combined with the awesome cabinet presentation which was designed by the ICE development team, and we have successfully created the ultimate redemption experience. That is a key word- experience. Unlike many other quick coin games on the market today, Deal or No Deal offers its players some real value for their money. In return, operators are charging more per play. In fact, on average most of the games in the field right now are set at $1.00 per play. Since the play value is there as is the opportunity to win large amounts of tickets, it makes everything about the game even more enticing!

Coppola added, “Another great feature that literally doubles the excitement of Deal or No Deal is the player’s option to play a DOUBLE DEAL game. Essentially, this feature allows the operator to double the play cost in turn giving the player a chance to win double the tickets. This has been a great game attribute adding even more to the strength to its game play. We have also come to find out that close to half of the games played are played at the DOUBLE DEAL level making this particularly beneficial to the operators who consequentially make more on this optional game play.”

Coppola finished by saying, “This ASI Show was clearly one of our best spring shows in the history of the company- Deal or No Deal being the big reason for the success. We expect our upcoming spring and summer months to be extraordinary, not only for ICE, but for our valued distributors. They have really gotten behind this product and committed to strong initial orders. And of course, the operators, who will invest in this game, should see some incredible earnings. If the reports we have seen in such a short amount of time are any indication, this game will have itself paid for in a matter of months or in some cases even weeks! We’re talking significant revenues that are being generated on this game! I would like to tell every redemption operator in the country, no matter how big or small your location, this truly is a “must have” game. Get your orders in now!”

Deal or No Deal comes with a 32” LCD monitor and the lighted floor and stool are optional. ICE will begin shipments mid to late May. Orders will be shipped on a first come, first serve basis. Don’t delay take your DEAL TODAY!

For more information on Deal or No Deal or any of the popular ICE games please feel free to contact us at (716) 759 – 0370 or my email at play@icegame.com or visit our website at www.icegame.com.

Click on flyer for more information.





2007-04-12

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