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Incredible Technologies, Inc.

Details Announced for the Golden Tee LIVE Regional Championships

Everything Operators Need to Know About the Biggest Golden Tee Tournament in History

(Arlington Heights, IL ) “Every Player. Every Game. Every Location.”More than just a tagline on the logo of Incredible Technologies’ newest, most ambitious national contest, these words embody the spirit and philosophy behind the Golden Tee LIVE Regional Championships. Starting June 1, every Golden Tee LIVE operator in the country will become part of the largest Golden Tee tournament in history!

But it’s only on Golden Tee LIVE. No games played on other versions will count.

The Golden Tee LIVE Regional Championships (GTLRC) is a series of four Golden Tee LIVE contests. Every Golden Tee LIVE game across the U.S. will be a part of either the Midwest, Western, Southern or Eastern region. Each regional event includes two months of online qualifying that requires players to play only 50 games of Golden Tee LIVE. A live final will be held in each region with a total of over $100,000 in cash and prizes at stake.

Scott Morrison, IT’s VP of Marketing and the mastermind behind the Regional Championships says that nothing like this has ever been done before. “Thousands of qualifiers, 800 winners, $100,000 at stake and four live final events – this is the biggest Golden Tee promotion in history,” said the GT marketing veteran.“The strategy behind the Regional Championships is
simple: drive thousands of players to our operators’ games to play Golden Tee LIVE, have fun and win money! Happy players and powerful earnings go hand-in-hand,” he added.

The qualification format for the GTLRC is unlike any other Golden Tee tournament before. The unique three-tiered approach was designed to appeal to the vast number of casual GT players – with the main motivation being repeat play. Each Regional Championship consists of a main event for $25,000, an exciting Pub Champ competition for an additional $1,000 prize and a Team USA Shootout.

The Team USA Shootout consists of the top sixteen GTLRC qualifiers in each region. Those who make the top sixteen will playoff on Friday night of the live final for a coveted spot on Team USA.

Pub Champs are GTLRC qualifiers who play all 50+ of their online qualifying games on one Golden Tee LIVE machine in their favorite location. Each machine will have a leaderboard that lists the players with the best 50-game scoring average on that machine. The top player on each machine will represent their bar as a Pub Champ at the finals and compete in an exclusive closest-to-the-pin contest with a top prize of $1,000.

Marketing director Gary Colabuono explains that the 3 formats were developed because they are attractive to both players and operators. “The 3 levels of competition were designed so players have a reason to continue playing Golden Tee LIVE after their initial 50-game qualification,” he said. “They also provide a promotional platform for operators to separate themselves from their competition. The Team USA shootout will appeal to the nationally-ranked top players in each region, and the Pub Champ contest breaks the GTLRC down to a local level. It’s the perfect opportunity for operators to partner with their locations to sponsor a pub champ at the finals.”

Incredible Technologies is spending more to promote the Regional Championships than any other single event. Besides a text message at the start of every game alerting the players to the tournament, over 25,000 posters will be sent to all Golden Tee LIVE operators along with “Promo Pocket” inserts and an optional AdWiz CD for every game. A push to mainstream television, magazines and newspapers will be coordinated through IT’s press agency and www.goldentee.com will serve as the tournament’s online hub. “Everybody will know about the Golden Tee LIVE Regional Championships,” Colabuono said.

The buzz among players about the Regional Championships has been overwhelming coast-to-coast. Casey Brock, prominent player and proprietor of the #1 Golden Tee fan site www.underdogsports.net, believes that the GTLRC is just the shot-in-the-arm that the player community needs. “There's something here for every level of player,” Brock explains. “Just check out the message boards – it’s all we’re talking about. With a large number of good prizes, a Pub Champ contest and a Team USA spot up for grabs, it gives a lot of players - besides the usual suspects - the opportunity to be competitive and win!”


May 19, 2006

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