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Incredible Technologies, Inc.

Health of Industry and Operator ROI Concerns Addressed

Incredible Technologies Slashes Prices on Golden Tee LIVE 2007 and Silver Strike 2007 Bowler’s Club

(Arlington Heights, IL ) Incredible Technologies, the country’s largest manufacturer of on-premise, coin-operated video games, announced today an immediate price reduction on their flagship Golden Tee line of games as well as on the 2005 Video Game of the Year, Silver Strike 2007 Bowler’s Club, their newest smash hit.

The company also announced that they’re strengthening their relationship with their existing distribution partners by making new programs available that will make it easier and more profitable for distributors to feature IT product.

“Golden Tee LIVE and Silver Strike Bowler’s Club were expensive games to develop and our initial sales prices had to reflect that. Now that these products are both firmly established, we can afford to be more aggressive with our pricing strategy,” said Elaine Hodgson, IT’s president and CEO. “Now that we’ve sold through all our initial inventory, we think it’s best for the industry and our operators that we reduce the cost of these games further. This is just the first step in a strategy designed to help our operators get healthier. It’s time they made more money and these new lower prices will dramatically increase their return on investment on our games.”

Though currently out-of-stock, dedicated Golden Tee LIVE units are on track to return to production shortly. The company believes they will be shipping by mid-September.

“LIVE and SSBC kits are available now for immediate shipment,” said VP of Sales, Don Pesceone. “We’re taking orders for dedicated units now. Remember, in the case of Golden Tee LIVE, these units will also ship with the new 2007 courses.”

“This new price will now enable operators to offer Golden Tee LIVE to all their accounts,” Pesceone said. “LIVE’s cutting-edge technology is now profitable for more locations than ever before. For all the operators who waited, now is the time to buy.”

New List Prices

Golden Tee LIVE
Deluxe Dedicated $4,495 or less
Deluxe Retrofit Kit 2,995 or less
Standard Online Kit 2,495 or less
Basic Offline Kit 2,195 or less
2007 Course Update as low as $399
Silver Strike 2007 Bowlers Club
Deluxe Dedicated $4,395 or less
Full Kit 2,195 or less
Conversion Kit 895 or less
Original Offline Kit 1,795 or less
For more information or to place an order, operators are urged to contact their salesperson, their distributor or call the Sales Hotline at 800.262.0323 x 106.



August 29, 2006

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SEGA AMUSEMENTS USA, Inc.