Incredible Technologies Inc.
Incredible Technologies Announces New Sales Policies
Products and Services Now Available to All AMOA Members

(Arlington Heights, IL – June 3, 2004) Incredible Technologies (IT), the country’s largest manufacturer of coin-operated video games, has recast its traditional sales policies to benefit more customers than ever before.

“Our business model has always been one of strong partnerships with our customers,” said Elaine Hodgson, IT’s President and CEO. “Our support of successful products through innovative features and services greatly strengthens those alliances. These new sales policies recognize and reward these customers.”

One of the new policies—to start this month—will make all operator and distributor members of the Amusement & Music Operators Association (AMOA) eligible to purchase IT products from the factory. Incredible Technologies will use the AMOA member list to determine qualifying customers for the new purchasing policies. “Our goal is to sell our products to operators and distributors who are AMOA members,” said Richard Ditton, Executive Vice President of IT. “We are not interested in selling to locations.”

“The use of AMOA’s roster to implement our program should not be viewed as an AMOA endorsement of our products or policies, but we believe it can and will positively affect its membership,” added Ditton. “This was a business decision made solely by IT on behalf of our current and potential customers.”

All IT products will now have an aggressive “retail” price announced at product release. Based on past sales history of updates, parts and service with IT, customers will qualify for substantial discounts off this base price. “Our new pricing structure really does benefit everyone”, said Don Pesceone, VP of Sales with Incredible Technologies. “Our pricing is extremely reasonable for the marketplace, and our biggest customers will receive the biggest discounts. Everybody wins here”.

Along with the current IT regional sales reps, IT has beefed up its internal sales department to help manage the influx of ordering customers. Sales and marketing efforts will focus on communication and personalized customer service. “We are going to be very proactive regarding customer contact”, Pesceone said. “We will not sit and wait for the phone to ring”.

The new selling polices go into effect immediately. Current IT customers are being notified through mail, email, and fax announcements, with an aggressive phone campaign starting later this month. Pricing and policies will also be posted on the Operator Services section of the IT website, www.itsgames.com.