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‘The Stinger Report’ adds a free subscription model effective the beginning of June London, England – ‘The Stinger Report’ adds a free subscription model effective the beginning of June – publisher KWP Ltd., announces. This change will make the popular e-Newsletter available in full to the widest possible audience. The Stinger will continue to be emailed four-times every month to ALL those who supply an email address. This will include current subscribers and new recipients. The new policy is designed to ensure that all readers can access the publication’s influential market analysis and high-impact news on an equitable basis.
As part of this change in its distribution model, The Stinger Report will now accept advertising and sponsorship from a select group of advertisers and sponsors. KWP and its advertising agency will place prominent advertisements within both the Stinger e-Newsletter, and the regularly visited web service, with its ‘Archive’ of past Stinger Reports (the ‘Archive’ service remaining subscription only). KWP estimates that up to 10,000 readers worldwide now receive part or all of The Stinger Report, either through subscriptions or through unauthorized forwarding of email. The new advertising policy therefore represents a significant opportunity to reach the global amusement and leisure entertainment community. KWP thanks its subscribers and followers for their loyal support during recent years while The Stinger Report has been supplied on a paid subscription basis. These subscribers will be the only ones now able to view the extensive ‘Archive’ of past coverage. We have seen phenomenal circulation of our exclusive features and views throughout -- and beyond -- the Out-Of-Home, leisure entertainment sector. HOWEVER -- only a fraction of the readership that receives The Stinger Report, or excerpts from it, are actual subscribers. Security measures designed to limit circulation to “paid subscribers only” have proven either onerous, or ineffective. The resulting situation has created both benefits and drawbacks: · The benefit of massive unauthorized forwarding of TSR is that combined (authorized and non-authorized) distribution of The Stinger Report (in whole or in part) has far outstripped KWP’s most aggressive projections. Consequently, the publication’s name is known far and wide; TSR is a frequent subject of comment in popular Internet forums; and material from The Stinger Report is widely reprinted in numerous trade and consumer magazines. · The chief drawback is that, given the headaches associated with an effective security protocol, TSR’s loyal paid subscribers are unfairly seeing others gain the benefits of a subscription, without paying for it. It is to redress this inequity that KWP has decided to adopt its new free subscription model – though subscription will continue for those who want to reader past issues from the extensive and detailed ‘Archive’. KWP hopes to circulate the Stinger beyond the trade and loyal fans, to reach brand-new audiences including more elements of the consumer game community, as well as leaders of the broader hi-tech and leisure industries. As an adjunct, KWP’s new advertising policy for The Stinger Report is expected to increase the E-Newsletter’s revenues. - Those interested in receiving The Stinger Report directly add their email – www.thestingerreport.com - Those interested in knowing how to advert or sponsor should email – kwp@thestingerreport.com June 9, 2006 |
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