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October 27 - 29, 2005
National Automatic Merchandising Association (NAMA)
NAMA COFFEE SERVICE SURVEY
EVALUATES CUSTOMER REFERENCES
Results Will Help Members Identify New Ways to
Help Their Businesses Flourish
CHICAGO, IL - The most comprehensive, in-depth coffee service survey ever conducted by the National Automatic Merchandising Association (NAMA) is now underway and will help companies learn more about the experiences and desires of end-user customers, NAMA Vice President of Membership and Coffee Service Dean Gilland announced today. The research is being conducted in three phases, and the results will be shared at a Members Only session at the NAMA National Expo in Atlanta in October.
In discussing the project Gilland said, “This is the most comprehensive coffee service research project NAMA has ever conducted, and it is designed to help our members learn how to strengthen the services they offer their customers so they can push their business forward. The better our members understand both their clients and the business environment the better they can respond to customer demand and prosper.”
Initially the survey will look at employees who consume the beverages provided by their employer in the workplace. The results will identify why they use the office service; what keeps them there and what they'd like to see offered in the future. The results will also identify other places where consumers purchase similar products and services. In the next phase of the process, decision makers will be surveyed to better identify their views and preferences as well.
The survey is being conducted by HarrisInteractive and the results will be presented at a special NAMA Members Only session on Thursday at 1 p.m. at the Expo. During the session attendees will learn about attitudes surrounding the current coffee service business, along with the coming trends and challenges on the horizon for the industry.
Concluded Gilland, “This study is the most important initiative NAMA has ever undertaken on behalf of its Coffee Service Members. One of our most important objectives at NAMA is to help our members succeed, and the powerful results of this study will help coffee service members better prepare for the future and plan for tomorrow's opportunities today.”
NAMA is the national trade association of the food and refreshment vending, coffee services and foodservice management industries including on-site, commissary, catering, & mobile. Its membership is comprised of service companies, equipment manufacturers and suppliers of products and services to operating service companies. The basic mission of the association, to collectively advance and promote the automatic merchandising and industries, still guides NAMA today as it did in 1936, the year of the organization's founding.
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