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Video Tells What the Industry Is Doing To Fight Rising Childhood Obesity Rates 
Chicago, IL — Members of the National Automatic Merchandising Association (NAMA) interesting in learning more about or sharing the results of the Balanced for Life campaign with others now have the opportunity to purchase a copy of a new Video, NAMA President & CEO Richard M. Geerdes, NCE, announced today. The short video presentation tells the story of the industry's work to help address the nation's rising obesity rates and was unveiled at the NAMA National Expo in Atlanta.
The Balanced for Life video, which
In discussing the new video Geerdes said, “We are very proud of our work helping our nation's youth understand how they can take steps to live better, healthier lives. This video summarizes the program nicely, and members should think about sharing it with customers and community members to help them
Balanced for Life is a national education initiative launched by NAMA in January, 2005 to position the industry as a partner working with parents, schools and community leaders by underscoring the importance of a balanced diet and being physically active. While the program initially focused exclusively on school accounts, the program will expand into the business community during the next year of the program.
To order a copy of the Balanced for Life Video, send a $10 check made out to NAMA, to NAMA, Balanced for Life Video, 20 North Wacker Drive, Suite 3500, Chicago, IL 60606-3102. For more information, call Balanced for Life Team Leader Jackie Clark at (301) 987-7113.
NAMA is the national trade association of the food and refreshment vending, coffee service and foodservice management industries including on-site, commissary, catering, & mobile. Its membership is comprised of service companies, equipment manufacturers and suppliers of products and services to operating service companies. The basic mission of the association, to collectively advance and promote the automatic merchandising and coffee service industries, still guides NAMA today as it did in 1936, the year of the organization's founding. |
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First Look
is approximately five minutes in length, shows the steps the industry is taking to help stem rising childhood obesity rates. It describes the tools that have been developed to educate students, parents and educators about the elements of a balanced diet and the importance of being physically active, and also highlights the organization's partnership with non-profit America Scores. The video is a comprehensive overview of the campaign and is an excellent informational tool that can be shared with employees and clients alike.
understand the working we are doing on this crucial issue.”
