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Coffee Service Consumer And Industry Trends Evaluated, Sales and Marketing Tips Delivered
Chicago, IL— A special 90-minute session
In announcing the new session Gilland said, “This additional session will help coffee service operators better understand all aspects of the product and the market so they can learn how to deliver a better coffee experience. Attendees will learn about increasing current pack weight, setting up a tasting demonstration and getting a few cents more for the quality coffee their company offers, and how to build the profits in their accounts through added products.”
The Quality Coffee Certification Program will be taught by Mike Tompkins of Newco Enterprises. He is also the NAMA 2002 Coffee Services Allied Member of the Year, and assists the Specialty Coffee Association in conducting courses on coffee brewing and brewing equipment.
Program participants will experience and differentiate between coffees from various regions, blends and roasts. They will learn how the flavor develops through blending, roasting, grinding and packaging, and then look at the delivery variables that affect the taste, from brewing formula to water quality, time, temperature and grind, said Gilland.
Sign up early for this highly popular program as seating is limited to 50 participants. For more information visit www.vending.org or call 312-346-0370 for Gilland (ext. 262) or Roger Stewart, Associate Director of Coffee Services (ext. 228).
NAMA is the national trade association of the food and refreshment vending, coffee service and foodservice management industries including on-site, commissary, catering, & mobile. Its membership is comprised of service companies, equipment manufacturers and suppliers of products and services to operating service companies. The basic mission of the association, to collectively advance and promote the automatic merchandising and coffee service industries, still guides NAMA today as it did in 1936, the year of the organization's founding. |
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First Look
has been added to National Automatic Merchandising Association (NAMA) Quality Coffee Certification Program, which will be held from 8:30 a.m. to 4:30 p.m., Wednesday, March 22, at the Spring Expo in Las Vegas, NAMA Vice President, Education and Coffee Services Dean Gilland announced.
