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NAMA National Automatic Merchandising Association NEW NAMA NATIONAL EXPO LOCATIONS:

Moves to Chicago 3 of the Next 4 Years, Spring Stays in Vegas;
Post 2010 Expo Locations Still To Be Determined

Chicago, IL -- The National Automatic Merchandising Association’s (NAMA) 2007, 2009 and 2010 National Expos will be held in Chicago and the 2008 National Expo will be held in St. Louis, NAMA Sr. VP and COO Dan Mathews, NCE announced today. The main change involves relocating the 2009 Expo previously scheduled for Boston to Chicago. Mathews also said that the Spring show will remain in Las Vegas for the foreseeable future.

In making the announcement Mathews said, “Every year the NAMA Trade Show Advisory Committee and NAMA staff carefully review every detail of the Expos to make sure we deliver the best shows possible. Part of that process is to evaluate how our industry is changing and what trends are emerging so that we can make appropriate changes to the Expos. Chicago and Las Vegas have remained overall the strongest attended venues for NAMA, and in survey after survey attendees continually tell us Chicago and Las Vegas are the most popular locations. All of these were important factors for us to consider as we evaluated what changes we needed to make over the next 3 to 5 years to ensure we continue to deliver the strongest shows possible.”

The NAMA National and Spring Expos are the world’s largest vending, coffee service and foodservice shows showcasing the industry’s newest products, developing technology and targeted education. NAMA Expos also consistently attract decision makers with 98 percent of attendees responsible for approving, specifying or recommending purchases with 62 percent of show attendees reporting they have final approval for purchases.

Mathews also noted that locations for National Expos after 2010 have not been finalized, and that the decision about where to hold future Expos will be guided by several groups, including the NAMA Expo Task Force and the NAMA Strategic Planning Committee. He added that NAMA recently held an Expo Task Force meeting where 40 plus industry leaders from all channels gathered to review best practices and recommend Expo enhancements to ensure continuous improvement and customer satisfaction year after year.

Mathews went on to say that while costs in general are increasing, planning shows several years out helps keep costs lower for everyone. He added that there were concerns about the significant rising costs for exhibitors and attendees on the East Coast, particularly Boston, and that recent history has shown extended cities do not bring the same level of exhibitor and operator attendance.

“The Trade show environment in particular has been difficult for many industries over the past several years -- and for our industry in particular we have not achieved historic growth goals – namely because there has been a significant amount of industry consolidation. The City of Chicago has been working hard to reduce exhibitor costs allowing suppliers more control over future financial planning. In addition, committing to Chicago and Las Vegas for 3-5 years gives NAMA stronger buying power,” he said.

Mathews noted; “This information will be reviewed in its entirety by the NAMA Strategic Planning Committee later in August this year. The committee includes 35 key industry leaders who will plan NAMA/Industry Strategic Priorities for the next 3 to 5 years. NAMA will announce the agreed upon future direction priorities at the National Expo in October 2007.”

Concluded Mathews; “In the end, all evidence pointed toward moving the National Expo on a more frequent basis to Chicago while keeping the Spring Show in Las Vegas. It’s simply the best decision for the trade show, our members and our industry too.”

For more information about the NAMA National and Spring Expo, visit www.namexpo.org.

NAMA is the national trade association of the food and refreshment vending, coffee service and foodservice management industries including on-site, commissary, catering, & mobile. Its membership is comprised of service companies, equipment manufacturers and suppliers of products and services to operating service companies. The basic mission of the association, to collectively advance and promote the automatic merchandising and coffee service industries, still guides NAMA today as it did in 1936, the year of the organization’s founding.