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Rowe International AMI Spreads Holiday Cheer

The jolly loop will certainly get anyone into the holiday spirit

GRAND RAPIDS, MI — Rowe International’s music and digital software subsidiary, AMI Entertainment, has a new on-screen look for the holidays. The display on AMI Powered Internet jukebox screens will help ring in the holidays by attracting patrons to play their favorite Christmas songs and in turn, fattening up the cash box. The jolly loop will certainly get anyone into the holiday spirit. From the little Charlie Brown Christmas tree to the plump, dancing Santa it sends a whimsical message sure to bring a smile to the customer’s face.

“We are always looking for ways to increase profits for AMI operators, and making even a slight change to something that has been in a location for awhile does draw people over to investigate” said John Margold, senior vice-president of sales and marketing. He also noted that most operators will see an increase in Music-on-Demand play because most of the holiday songs will be found in “search” mode.

The holiday music is in its own genre category and can quickly be listed on screen. The search method for Music-on-Demand songs is also simple; even people who have had a bit of “holiday cheer” will find it easy to order songs on AMI Powered jukeboxes. Just hit “search” and tap the All Music arrow. Then touch “Christmas”, which opens a vast selection covering everything from classics by Bing Crosby and Nat King Cole to newer music like the NOW That’s What I Call Christmas Vol 3 featuring artists like Jessica Simpson, Christina Aguilera, Pussycat Dolls, Rhianna, Ne-Yo and Relient K. Look for other new holiday albums by Destiny’s Child, Twisted Sister, Rat Pack, and an expanded version of A Charlie Brown Christmas. This new holiday attract loop is available on Rowe jukeboxes, CD boxes converted into digital by Rowe Jump Kits and on Merit Mod Box and MoD BoX Deluxe. If you don’t have any AMI Powered boxes on your own route yet, you can see the product line (and the Christmas Attract Loop) at your authorized distributor.

ABOUT ROWE INTERNATIONAL CORPORATION
Rowe International Corporation is the number one manufacturer of commercial and home coin-op jukeboxes, and the leading maker of CD-to-digital upgrade kits. The Company manufactures the NiteStar® and Solara® (floor format) and StarBrite® (wall-mounted) Internet-enabled all-digital jukeboxes. The Company’s Internet-enabled devices can operate over a variety of broadband connections. AMI Entertainment®, a wholly owned subsidiary of Rowe International Corp., provides digital music content and Web-based management services for the Rowe Internet-enabled jukeboxes over the AMI Entertainment Network. Rowe jukeboxes powered by AMI Entertainment are designed to maximize revenue with features like Any Song, Any Time®, which allows the music patron to search and purchase music by song, artist, album title or genre from a vast music library licensed by AMI Entertainment. Rowe International and AMI Entertainment are headquartered in Grand Rapids, Michigan. Rowe also maintains a technical support and sales office in London, and has one of the industry’s most extensive sales and support systems, with distributors in more than 35 countries. Distributor and product information is available at the Company website, www.roweinternational.com, or by calling (616) 243-3633.