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SEGA ENTERTAINMENT U.S.A., INC. SEGA ENTERTAINMENT U.S.A., INC. TO ADD NEW ENTERTAINMENT TO ITS CASUAL DINING BRAND, GAMEWORKS

New entertainment additions include the OutRun2 SP SDX Driving Attractions, SEGA branded UFO Catcher and Virtual Bowling by Brunswick

Glendale, CA– Sega Entertainment U.S.A., Inc’s. (SEUI), casual dining brand, GameWorks, will install three different, and very original, gaming attractions to the entertainment mix at its 14 GameWorks locations. The company has added 3 units of the newly released OutRun 2 SP SDX Driving attraction to their Las Vegas, Detroit and Chicago venues, install 84 Sega UFO Catchers throughout the companies US locations and is testing Virtual Bowling by Brunswick as an attraction in Las Vegas.

OUTRUN 2 SP SDX
OutRun 2 SP SDX is a virtual driving experience, combining the exhilaration of the classic OutRun 2 SP game series, with a thrilling 50" big screen cabinet and a full-motion shared driving experience. “We continue to upgrade our

entertainment experience to appeal to a broad audience – everyone who drives or wants to drive. OutRun2 SP SDX is a game the public has been waiting for,” said Ben Kitay, President, COO, SEUI. “OutRun SP SDX is the newest offering from our parent company SEGA, so we are excited to be the first location in the US where guests can try the game. Premiering these new game experiences only strengthens our commitment to offering the newest and best gaming attractions in the world.”

OutRun 2 SP SDX is a very unique game. In traditional racing games, one player drives the car. In the new version, two players are seated in the car and each has their own steering wheel, break and accelerator. The control of the game is determined by how well a driver maneuvers the course - once they hit a wall or crash, control will immediately shifts to the second player. This will happen for the entire length of the game, and during stage changes as well, sometimes changing player control 6-7 times. Players can easily check their rankings in the middle of the race, through the electrical bulletin board attached to the game. CCD cameras are also installed at each cabinet to take pictures of players, and are then aired on a large monitor. The new edition has 10 cars available for driver selection (F40, F50, Enzo, 360 Spider, Testarossa, 288 GTO, Dino 246 GTS and 365 GTS/4 Daytona) and introduces two new models- the 250 GTO and 512 BB. New advanced playing features include the "slipstream technique", where players can enter another cars slipstream to increase their own speed.

SEGA UFO CATCHERS
First introduced in Japan in 1985, UFO Catchers have become a staple in Japanese culture. The crane type game provides a high level of excitement, and guests odds of walking away with a high end prize are much better than the old-school crane games found in bowling alleys and arcades.

“We’ve made it easier to win a prize in our UFO catchers – our goal is for the guests to experience the excitement of winning,” Kitay said. “We want them to feel they can spend two or three dollars and possibly walk away with the prize they really wanted. We want them to find the game exciting and a great value for their money – which will increase repeat play.”

GameWorks will be receiving 84 new units of the SEGA UFO Catcher. In 2006, SEUI tested the UFO Catchers in 7 GameWorks venues with a total of 72 units. The demand for more units was immediate, and guests found the skill-game entertaining and the prize selection unmatched by traditional redemption prizes. Wal-Mart also has the SEGA UFO Catchers in several of its US stores.


VIRTUAL BOWLING by Brunswick
In addition to operating 2 traditional, 10 lane bowling concepts within GameWorks at the Long Beach, CA and Minneapolis, MN locations, SEUI will test the new Virtual Bowling by Brunswick attraction in its GameWorks Las Vegas location.

From Brunswick, Virtual Bowling combines the popularity of traditional bowling with today’s high-tech video and simulation attractions. Complete with realistic sounds, bowlers roll a full-sized ball down a shortened lane, where sensors detect the speed and direction of the ball as it enters the virtual world. “Virtual Bowling is perfect for GameWorks in Las Vegas,” said Kitay. “It is new and exciting, and it is yet another point-of difference that keeps us in is front of the others in the casual dining and entertainment category in Las Vegas.”

ABOUT SEGA ENTERTAINMENT U.S.A., INC.
Sega Entertainment U.S.A., Inc. is the North American Amusement Facilities Operation arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader of amusement facilities, software and arcade machines for consumers both inside and outside the home. SEUI specializes in delivering premium entertainment experiences via its location-based entertainment destinations, which provide consumers with both signature food and beverage offerings and the world’s most popular arcade game products. Through its stable of GameWorks properties, SEUI operates amusement facilities throughout North America. The web site is located at www.gameworks.com .

ABOUT GAMEWORKS
Owned and operated by the newly-formed Sega Entertainment U.S.A, Inc. (SEUI), GameWorks ( www.gameworks.com ) fuses state-of-the-art video games and attractions with one-of-a-kind, quality dining and bar experiences. As the first brand under SEUI, GameWorks taps SEGA's industry expertise and leading market share across the gaming and amusement facilities businesses to both transform its brand and provide unparalleled entertainment destinations. Developed under the creative direction of entertainment powerhouses Steven Spielberg, Universal Studios and SEGA, GameWorks is the leader in location-based entertainment. The company operates venues in 17 domestic locations and maintains numerous international partnerships.