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Sega Amusements USA, Inc. Sega Adds to Marketing Team

Company Hires Bridget Bell as Marketing Manager

Elk Grove Village, IL November 4, 2005 - Sega Amusements USA, Inc. announces the appointment of Bridget Bell as Marketing Manager.

About Bridget Bell
Bridget was most recently employed at Clear Channel Entertainment where she was part of the Motor Sports Division involved with television production. She is a graduate of the University of Wisconsin, Madison with a degree in Communications Arts: Radio, Television, and Film.

“Bridget brings a high degree of positive energy and professionalism to Sega”, stated Sega President, Rick Rochetti. “We're very fortunate to have found someone of her caliber to join our team.”

About Bridget's Responsibilities
Bridget will be involved with a broad spectrum of marketing responsibilities including advertising, brochure development, trade shows, customer events, and press releases and corporate communications.

“Sega is a leader in the coin-operated industry due to their exciting products and creative vision” said Bell. “I look forward to working with this talented team in our dynamic, ever-changing marketplace.”

November 14-19, 2005