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Sega Amusements USA, Inc. Pete Gustafson Leaves Sega

Sega's Director of Marketing Leaves for New Challenges and Opportunities at Face Place Photo, LLC

Elk Grove Village, IL October 28, 2005 - Sega Amusements USA, Inc. announces the resignation of Peter Gustafson, Director of Marketing effective November 4, 2005.

About Peter Gustafson
Gustafson started his career in coin-op industry in 1980 as a field service representative for Bally Pinball, Inc. Since then he's risen through the ranks holding positions at Bally's Aladdin's Castle, Data East Pinball, Inc., Data East USA, Inc, and Sega. He's actively involved in the American Amusement Manufacturers Association, (AAMA) where he serves as the Executive Treasurer for the Board of Directors and Secretary for the Board of Directors of the AAMA Charitable Foundation. “I'm very proud of my association with Sega and what I was able to accomplish here,” stated Gustafson. “It's an organization that gave me every opportunity to succeed and advance for which I'm very grateful.” Gustafson is leaving Sega to join Face Place Photo, LLC as the Vice President of Business Development.

“Pete's contributed a great deal to Sega over the years,” Sega Amusements USA, Inc. President, Rick Rochetti said. “We wish him all the best in his future endeavors.”

About Sega Amusements USA, Inc.
Serving the North and South American markets, Sega Amusements USA, Inc. is a wholly owned subsidiary of Sega Corporation, Japan. Sega Amusements USA, Inc. is an industry leader in creating state-of-the-art interactive video, self contained merchandising, and redemption game play experiences through the utilization of complementary technologies and devices to enhance player enjoyment and loyalty. Products include single-player upright video games, self-contained merchandisers, and multi-player attendant operated simulators.

November 14-19, 2005