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Sega Amusements USA, Inc. A New Leader for New Business

Daisuke Yoshida is Made Director of New Business for Sega

Elk Grove Village, IL - Sega Amusements USA, Inc. (SAU) announces the promotion of Daisuke Yoshida as Director of New Business.

About Daisuke Yoshida
Daisuke Yoshida joined operations for Sega Corporation in 1996. He quickly became the opening Store Manager for Club Sega Shibuya in Japan. By 1999, Daisuke transferred to Overseas Sales, where he teamed up with Sega Amusements Europe and Sega Amusements USA to introduce new games in their respective markets. His accolades were in the delivery of Derby Owners Club World Edition to the U.S. and Europe as well as World Club Champion Football to the European Market. Daisuke then became a Team Manager for Japan's Marketing Team before his recent move to Elk Grove Village, Illinois. His newest role is Director of New Business for Sega Amusements USA.

“Mr. Yoshida is a bright individual, and will be very valuable to Sega's New Business efforts,” says Rick Rochetti, President of Sega Amusements USA. “We've set high goals in the area of kids' games, and I am confident Daisuke will execute with success. We are thrilled to have him on our U.S. team.”

Daisuke's New Role
As Director of New Business, Daisuke's focus will be to bring Sega's new Kids Trading Cards concept into fruition in the United States market. This genre of coin-operated Sega video games consists of such titles as Dinosaur King, MushiKing and Love & Berry. The Japanese version of Love & Berry debuted at the 2005 IAAPA trade show.

"I am excited for the challenge of introducing this new concept in kids' games, which has been proven a success in Japan.  Anyone who visited the Sega booth at IAPPA witnessed the excitement and effort the company is putting into the Kids Trading Card category,” states Daisuke Yoshida. “Much like Derby Owners Club World Edition, we believe this will definitely become "The New Thing" in coin-op.”

About Sega Amusements USA, Inc.
Serving the North and South American markets, Sega Amusements USA, Inc. is a wholly owned subsidiary of Sega Corporation, Japan. Sega Amusements USA, Inc. is an industry leader in creating state-of-the-art interactive video, self contained merchandising, and redemption game play experiences through the utilization of complementary technologies and devices to enhance player enjoyment and loyalty. Products include single-player upright video games, self-contained merchandisers, and multi-player attendant operated simulators.