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SIMPLY ORANGE JUICE COMPANY SIMPLY ORANGE JUICE COMPANY KEEPS IT SIMPLY

WITH NEW SIMPLY LEMONADE AND SIMPLY LIMEADE

APOPKA, Fla., - Simply Orange Juice Company is extending its successful line of great-tasting, not-from-concentrate orange juices into the growing chilled juice drink category with new Simply Lemonade_™ and Simply Limeade_™.

Since launching nationally in 2004, Simply Orange_® orange juice has become a fast-growing not-from-concentrate brand in the chilled orange juice category. ¹ By leveraging its strong brand equity, Simply Orange will make Simply Lemonade and Simply Limeade premium players in the chilled Ades segment.

“Simply Orange is the hottest not-from-concentrate orange juice in the category, providing consumers with a fresh-squeezed taste experience,” said Bill Kelly, Simply Orange vice president. “Now we're taking the premium proposition of Simply Orange that consumers love and extending it to even more refreshment occasions.”

Lemonade and limeade are two popular flavors on the rise in the chilled juice and juice drink category. ²

Simply Lemonade and Simply Limeade will be available in the award-winning 1.75L/59 oz. clear PET carafe introduced with Simply Orange orange juice. The new products will be sold in supermarkets nationwide beginning in February at a suggested retail price of $2.49, and will be supported in 2006 with in-store promotions, a national FSI and a national print advertising campaign.

1,2 Across all measured channels according to AC Nielsen (January – December 2005).
February 6, 2006