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STERN PINBALL, INC.Business Week Online - Portrait of a Pinball Wizard
In “Portrait of a Pinball Wizard,” Gary Stern discusses the ways in which the company is expanding into new pinball markets. Stern Pinball now offers Spanish speech in games that go to Hispanic communities in the U.S., as well as selling games to new overseas markets like Russia, China, and the Middle East. In addition, roughly 20% of Stern games are now going to the home, a fact that bodes well for Stern distributors, and operators who sell games that have been retired from their routes. The Business Week Online article also discusses how Stern works with
their licensors on their titles. For
example, in developing THE SOPRANOS®, Stern worked closely with HBO, as
well as the actors on the show, to create a pinball machine that best represents
the show and is fun to play for both beginners and pinball
wizards. Finally, “Portrait of a Pinball Wizard” offers a history
of the pinball business, including Roger Sharpe’s account of pinball’s
transformation from a banned gambling machine to a game of skill with the
invention of the flipper. It also
discusses Gary Stern’s history, from working as a stock boy at Williams to
working with his father at Stern Electronics to starting Data East Pinball,
which later turned into Sega Pinball and then Stern Pinball. The article concludes with Gary Stern’s declaration that
the people of Stern Pinball are committed to keeping pinball
alive. To learn more about Stern Pinball, visit www.sternpinball.com. Experience Stern’s Tournament Pinball
System. Stern pinballs are available with Spanish speech in the
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