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TouchTunes Music Corporation TOUCHTUNES TAKES CBS-TV VIEWERS INTO DIGITAL ERA

You can still hear a song for a song

As Seen on TV. A TouchTunes’ Maestro digital jukebox represented the new era of pay-per-play music on a recent CBS News Sunday Morning broadcast. “Even at today’s prices,” network anchor Charles Osgood told viewers, “you can still hear a song for a song.”

The long-running CBS network show, hosted by veteran news anchor Charles Osgood, devoted its weekly “Sunday Almanac” segment — a this-day-in-history feature — to the jukebox. According to the show, the first patent for a coin-operated phonograph was issued on May 27, 1890.

After a walk down memory lane through the vinyl and CD jukebox eras, CBS took viewers into a mid-town Manhattan bar — and into today’s interactive digital era. Video footage showed a lunch-hour patron feeding dollar bills into a TouchTunes compact Maestro unit with Bose sound system and selecting songs via the interactive touch-sensitive screen.

“This new model operates by means of a touch screen,” Osgood told viewers. “If it doesn’t already have the song you want, it can download it.

“Even at today’s prices,” Osgood reported, “a jukebox won’t break the bank. You can still hear a song for a song.”

A CBS News representative called TouchTunes several days before the broadcast, asking the trail-blazing company’s help in illustrating today’s digital pay-per-play music experience. TouchTunes supplied CBS with information on its technology and digital music network, product photos, and a list of Manhattan locations for field photography.

CBS News put a TouchTunes link on the Sunday Morning show’s Web site (www.cbsnews.com/stories/1998/07/09/sunday/main13562.shtm).