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Pre-Release Marketing and Promotion Program NEW YORK, N.Y., TouchTunes Music Corporation and the Show Dog The self-titled album Flynnville Train will be the band’s debut recording for the independent label founded in 2005 by country star Toby Keith. The CD will be available in stores this fall, according to the record company. The initial campaign will run through July 31 and will resume when the CD is released in the fall. The campaign, with the cooperation of participating jukebox operators, includes these elements: • An interactive, on-screen survey that polls users about their awareness of Flynnville Train and their music-buying behavior. They will also be invited to enter their e-mail addresses to receive information from Flynnville Train. Users can opt in or out as they choose. • Advance availability on TouchTunes jukeboxes of artist-selected tracks from the album, months prior to the CD’s release. • The song “High on the Mountain” is programmed to play for free at intervals throughout the day. • On-screen promotional “billboard” ads appear at predetermined times throughout the day to highlight the band’s songs. Taylor Shults, marketing director for TKO Artist Management, which represents Flynnville Train and is a sister company of Show Dog Nashville, says, “The sheer number of TouchTunes’ installed base of interactive digital jukeboxes, its impressive data gathering and analysis capabilities, and its ability to target jukebox locations according to the music tastes of bar and restaurant patrons makes their network a potentially powerful platform for music promotion and consumer insight.” According to Ron Greenberg, TouchTunes Chief Marketing Officer and Senior Vice President for Digital Media, “We’re looking at this pilot project to demonstrate the target marketing and consumer research features of our digital jukebox network, while adding new content to entertain and engage patrons and boost revenues for operators and locations.” Although TouchTunes is incurring expenses to design and implement the campaign, the company won’t be getting any money from it. “This is one of the ways we’re looking to grow music revenue,” Greenberg says. “But we feel it’s an important, forward-looking move that will ultimately bring great benefits to our operators and their locations.” To select digital jukeboxes for the Flynnville Train campaign, TouchTunes analyzed its database of songs played across its network to identify operators with locations most likely to be interested in the band. Flynnville Train was signed to the label by Toby Keith and has been an opening act on his summer Big Dog Daddy tour. The five-piece group from Indiana is known for a hard-driving country sound inspired by hard rock, country, and blues. Its members are lead vocalist Brian Flynn, lead guitarist Brent Flynn, bass player Tim Beeler, rhythm guitarist Jeremy Patterson, and drummer Tommy Bales. The collaboration between TouchTunes and Show Dog Nashville is a follow-up to an earlier project for the June launch of Keith’s Big Dog Daddy album. TouchTunes arranged for day-of-release availability of the album and also produced an on-screen promotional graphic for download to the thousands of jukeboxes where the artist’s music has been particularly popular. It was the label’s first promotion with a digital jukebox company, and they selected TouchTunes, whose network is 2.5 times larger than the nearest competitor’s. “Country music fans will appreciate our participation in the Flynnville Train debut, and the combination of on-screen promotion and immediate access to four songs from the album should mean additional revenues for TouchTunes operators and their locations,” says Laurie Hughes, the company’s Nashville-based vice president for business affairs. TouchTunes provides the “ultimate experience” for its operators, location owners, and end-users. By delivering the best-in-class service, sales, support — and an unsurpassed music library delivered through the industry’s most innovative technology and marketing capability — TouchTunes offers a true 360-degree Digital Customer TouchPoint ™ relationship, the company says. TouchTunes’ online network of digital jukeboxes in bars, restaurants, and other establishments throughout North America is approximately 2.5 times larger than its nearest competitor’s. To date, its interactive digital jukebox network has played more than 1.7 billion songs. For TouchTunes product and sales information, call toll-free (888) 338-5853 or e-mail Michelle Santangelo at sanmi@touchtunes.com. Web site: www.touchtunes.com.
July 18, 2007 |
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Nashville label are previewing country music band Flynnville Train’s forthcoming album via a multi-faceted promotion and marketing campaign launching today, July 18, on a targeted segment of TouchTunes’ 27,000-plus digital jukeboxes across North America.
